About Us


The story of AssistPro™ begins at a desk, in the corner of a little girl’s bedroom: the bedroom of our founder’s daughter. Jenna Spencer was a mom to young children when she started desperately searching for something to fulfill her passion as both a professional and a mom. Compromising family time for a demanding corporate job had hit its expiration date. Being raised by a Mary Kay Senior Sales Director, Jenna had an entrepreneur’s spirit and knew there was opportunity out there. Finding the right fit for her was key.

Taking a chance on a Craigslist ad, Jenna became the assistant to two EOS Implementers™ in 2014 (St. Patrick’s Day to be exact!). She quickly fell in love with not only the role, but the process and culture of EOS®. During a “Visionary Conversation” with her clients just 6 months later, the idea of AssistPro™ was created. With their mentorship, guidance, and promotion, Jenna was able to pay forward the amazing work-life balance she found to others within her network searching for the same things.

AssistPro™ now exists to provide top-notch operational and administrative support to business coaches and solopreneurs, while providing a rewarding work-life balance to the assistants on our team. It’s the passion that drives us every day and we truly love what we do.

Delegate everything
except genius.

Dan Sullivan

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Our Mission

Our mission is to provide top-notch operational and administrative management support for Business Coaches, Solopreneurs, and EOS Implementers™, while allowing our team to live their best life through a rewarding work-life balance.

Our Core Values

Here to Serve

More than anything, we are here to assist each other and our clients. We are called AssistPro™ for a reason. It is our passion and what we do best.


Working together with clarity is the key to success. There is nothing we can't accomplish when we work together as a team.


Integrity is our secret sauce. We ensure integrity is a focus in each and every decision we make for our clients.

Grow or Die

We thrive on challenges, and because of that we take ourselves to levels we never knew were possible with our Grow or Die mentality.

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